The Academy of Music Video

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Column 17: Chaos!

Sorry, things have become chaotic.

On Tw I've covered some things like the going rate, which, if Billboard rings true, means that industry vids are now at $40K to $60K, granted the occasional bargain blow-out vid like Look What you made me Do or Swish swish should be around $100-200K.

Budget vids (esp Radar) can get you in the door.

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Other things of interest: The sexual revolution continues, with LGBT vids making their way into the mainstream recently (see Logic).

Young Thug and Future have led the rap game for much of 2017.

And Camila Cabello has successfully launched a solo career thanks to t.

Kevin H