The Academy of Music Video


Michael Kiwanuka 'Cold Little Heart'

David M. Helman

Keith Stanfield stars in this nice piece by regular David M. Helman.


Mr. Jukes f. BJ The Chicago Kid 'Angels / Your Love'

I Saw John First

A trippy animated clip by newcomer I Saw John First.

Column Two: What Have We Learned

by Kevin F Holy

In these first two weeks of the site, what have we learned.

The music video industry is aimed mainly towards people age 14-25. The "oldest" act featured here is NKOTB: New Kids, who target this set, but also aim something towards their fans of old, and to people of all ages.

They're the least avant-garde of the videos we've seen. The most is arguably Actress' 'X22RME'.

What is the purpose of the avant-garde? To push boundaries? Sure. To create new ways of seeing things? Start trends? While New Kids are important to music video history, which I'd argue is a forward-looking genre of film, they are much more popular than the avant-garde traditionally has been.

Is it important for people of a certain stature to explore further the boundaries of their craft? Certainly it's not a mandate, and it shouldn't be, but popular folks (Jason Derulo, the Weeknd, even Bruno) have used their recent videos to find new areas of music video/music; while the New Kids, important to MTV history, and to millions of women's and little girl's hearts - and some men, naturally - aren't interested in new visuals as much as staying to the formula.

Kevin F Holy